3 Successful Tips to Reach the Primetime Shoppers and Increase Holiday Sales

Holiday shopping has entered the period of peak orders and revenue highs, as the Primetime shopper starts spending. This period runs from the beginning of November to mid December. Competition is tough during this time, so be sure to make your holiday marketing efforts stand out.

1. Tell Your Customers What You Have to Offer:

Email subject lines are arguably the most important part of an email marketing campaign. Subject lines make your email pop, and get it opened! Use your subject lines to accentuate your benefits this holiday, such as free shipping and gift-wrapping, saving time, exclusive offers, and hard-to-find items. Remember the following best practices when writing subject lines during this time.
o Stick to 40-50 characters
o Do not repeat your “From” label
o Avoid excessive punctuation
o Do not abuse the word “Free”

2. Reach a Larger Audience:
Complement your email marketing efforts with postcard campaigns. You can reach more people with postcards than email. Include your holiday discounts or promo codes on the postcards to “spread the holiday cheer,” and get your portion of the revenue highs.

3. Give Thanks:
Thanksgiving falls right in the middle of primetime shopping. Use it as an opportunity to Give Thanks to your customers for supporting your business. This is best done with email or postcards. You don’t even have to include an offer (but you can if you want to) – it’s been proven that a simple “thanks” goes far in increasing customer loyalty. Your customers will thank you in return by patronizing your company this holiday shopping season.